Social media for lawyers is about giving, not distribution and attention. Okay, the "It's The (Fill in the Blank) Stupid" meme is overused. But, ever since Bill Clinton won the Presidency by pointing out the economy as the Elephant in the Room, it has become the way to point out the obvious. While many lawyers are fixated on page rank, and Search Engine Optimization, and metrics, and hiring people to come up with ways to drive more potential clients to their door, they are missing the point, and the strength of social media. Before the Internet and Social Media, people chose lawyers that they knew, and with whom they had a relationship, and with whom they were in frequent contact. Sure, there are some lawyer client relationships that begin with a billboard ad; but, by and large, the one on one relationship between client and lawyer can only thrive with a give and take of people connecting with people. Social media is the way that people connect in the Twenty First Century. Understand that, and you will be well on your way to creating relationships, some of which will become lawyer client relationships. And, if they don't, that is okay. Life is about a lot more than practicing law, isn't it? It is, at its core, about relationships. Be your true self, and get out there and connect. Never be shy or ashamed to be who you are. The persons who want to connect with you will come. The persons who don't will find someone they like better. There is an audience for everyone.