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March 25, 2008

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Benjamin Duranske

Marketing a law firm in a virtual world isn't going to generate instant returns, but if you take the long view, it makes a lot of sense for attorneys to be familiar with these spaces, particularly attorneys with high tech clients. The key that posts like Kevin's miss is that in the long run, it doesn't matter if Second Life succeeds. As computers get faster and bandwidth gets cheaper (both widely considered inevitable) users will demand the most life-like interface possible. It has always been that way -- from punchcards, to DOS, to a graphical user interface, to, now, a 3D graphical user interface.

Second Life has absolutely experienced growing pains, and may well end up failing, but suggesting that means that virtual worlds in general aren't going to be a big part of the future of computing is folly. I think it's particularly bad advice for lawyers, as lousy, as a profession, as we are about adopting new technology anyway!

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