Lawyers Are From A Planet Far, Far Away

Lawyers Are From Mars, Marketing Professionals Are From Venus | Stephen Seckler - JDSupra. Lawyers and marketing professionals are definitely living on different planets; but, they are farther apart than Mars and Venus. Lawyers, by training, minimize risk, and attempt to predict the legal consequences of behavior. As a group, we are paid to be risk averse. Marketing is a risky proposition at its core. Perhaps this is why Internet marketing is becoming more popular. It is inexpensive, and very much like the marketing lawyers are already familiar with; getting public exposure for what we do, without soliciting overtly. When I was learning public speaking, the best advice I ever got was to be "yourself". Being true to who you are is the key to marketing of all kinds. As soon as you try to be someone else, or to mimic someone else, you risk being exposed as insincere or phony.