New Samsung ad uses unicorns to show their phones are for businesses. Samsung is really innovating in the smart phone space. The new ads are highlighting a new SAFE initiative; which makes the modern Samsung smart phones safe to use in the Enterprise. The security and feature enhancements are built around VPN technology and AES encryption, and will bring a smile to the face of IT professionals in the Enterprise who are afraid of the new Bring Your Own Device (BYOD) movement in the business environment. So, if your company is giving you the ability to bring your old Blackberry or iPhone or some other device to work; make sure it is SAFE.