Rumors claim Google will launch its own retail stores, maybe by the holidays. In addition to using "insanely great" in its current marketing, Google intends to create branded physical stores, prompting immediate comparisons to Apple's famous store concept. With innovations like Project Glass, self driving cars, and other projects, Google has become what Apple used to be. An innovative, high flying, edgy company that is always looking for the "next great thing". Google has, however, managed to imitate the good things about Apple, and has avoided the arrogance and hubris that has caused Apple so much public relations trouble. Apple has seemed a rudderless ship since the death of Steve Jobs. It is no secret that I have no love for Apple products; but, I like their marketing genius, their style and flair for design, and I just hope that Google doesn't get sued for having retail stores. Can you own the right to sell in a retail brick and mortar store? I hope not. Perhaps Apple might consider real innovation, instead of patent litigation, as a hobby.