Shouldn't Apple just call it a day and admit defeat? | Apple - CNET News. It's been a bad week for Apple's litigation teams. After losing a patent case to Samsung that required Apple's lawyers to seek a delay of a sales ban on iPhones prior to the iPhone 5, now a Judge has ruled that Apple conspired to fix Ebook prices when it created the iBook Store. Certainly, there will be appeals; but, the image of Apple will take a hit, regardless. Collusion on ebook pricing paints an unflattering picture of the company, and should really prompt a public relations emergency session at the company. Will Apple retreat from its litigious history? Probably not. Consumers are the loser when companies try to fix prices. Consumers are the loser when companies spend money that could be spent on innovation to sue other companies.