Microsoft's Surface problem: Blame the advertising? | Technically Incorrect - CNET News. Okay, the Microsoft Surface RT is dead in the water, and Microsoft is losing a billion dollars on the product. Now, apologists are blaming the ad agencies who came up with the airy, dancing ads that were as brain dead as the product. My favorite one was the young professionals doing a dance with clicking keyboards. Okay, favorite is not the right word. Frighteningly bad is a better one. But, the reason for the RT's failure has nothing to do with the ads. The product wouldn't run Windows software by third parties. It was too expensive. Simple. Not the ads. The product. Get it?