legal technology - Google Search. I am always unimpressed with pitches for companies promising to increase my visibility in Google searches. I have never attempted to increase my visibility online; but, have opted to continue providing content which I think is pertinent and valuable (a matter of opinion), and to do it often. After 20 years of web writing, and 11 years of blogging, I think the secret is providing quality content on a frequent and consistent basis over time. As an example, a Google search on "legal technology" brings up Futurelawyer posts at Google+ in the top 25 results. This proves another maxim. Publish consistently and often; but, publish everywhere. Blog posts should be duplicated at Google+, Facebook, Twitter, and other sites. So, don't pay money to someone who claims to increase your visibility. Do good work, do it often, and do it everywhere you can. No big secret.