You don't need to game Google - Real Lawyers Have Blogs. I am honored to be mentioned in this post by Kevin O'Keefe, who is one of the first law bloggers, and whose company has assisted hundreds of law firms in their efforts to blog about the law. I always think of the movie line "If you build it, they will come" when I consider the topic of blog visibility and reach. Kevin is right that the content is king, and regular quality writing is the best way to build visibility for a blogging lawyer. Now, get out there and blog what you know.