Trend is law firms moving blogs off websites : ABA publication - Real Lawyers Have Blogs. I never understood why BigLaw hid the law blogs of its partners and associates inside the firm's web page. It seemed a little like creating a firm brochure in the old days that highlighted an area of the firm's practice, and stacking the brochures on the library conference table. Sure, some clients and others would see the brochures during conferences and depositions; but, it wasn't a great way to get the firm's message out there. I can understand BigLaw's need for control. We don't our lawyers establishing an independent identity, do we? They might leave and take clients with them. The horror? In fact, firm loyalty and firm relationships are the best indicator of whether a lawyer will leave the firm. Some days, I remember "WhyIAmASolo".