Bad design isn%u2019t just ugly %u2014 it%u2019s expensive. This Next Web piece posits that bad design is both ugly and expensive. In many cases, I beg to differ. I don't argue that good design is a good thing. We all love products and websites that are beautiful, and well designed. Good design can make or break a product. But, the quality and utility of a product or service is the biggest part of its success or failure. Often, companies spend huge sums on pretty logos, or product names, only to fail in the market place because the product doesn't catch on, or doesn't work properly. Emphasis needs to be on the utility to the consumer. If it works, and serves a purpose, and doesn't cost too much, the consumer will come. I wonder how much Microsoft paid designers to come up with "Bing" as a search engine name? Beauty is in the eye of the beholder. Drudge, one of the most successful websites of all time, is just print on a white background. Give the customer what the customer wants and needs. Success will follow. Jeez.