20 Million Reasons to Honor Our Veterans - Honor Through Action. Tomorrow is Veteran's Day. Since it falls on a Saturday, we observe it today. There is no adequate way to say thank you to those who serve. But, it is what we can do. USAA, the insurance company that I joined when I was in the service, and which has been my insurance company, investment advisor, and financial services company for all the years since, sponsors this charity. Volunteer. Give. Do what you can. Thank you isn't enough, is it?