Amazon Prime Day 2018: The best deals so far - CNET. The biggest shopping day of the year is here. No, not Black Friday. Not any other day of the year. It's Amazon Prime Day, and you already are a Prime member, aren't you? Because if you are in the market for just about anything, you will find it at a deep discount today. It starts this afternoon at 3 P.M. Eastern time, and lasts 36 hours. CNet will follow the deals (there will be a million of them) at this page. Check it out. Some of the deals are available now. One of my faves is the Echo Show for $130. I paid $279 for my two, and they were invaluable when SWMBO got sick. You already got used to saying "Alexa". Now, you have a video version that plays music and even movies. But, the best part is that you can have real video calls with a loved one in another location. Now, get shopping.