Tommy Hilfiger has launched a ridiculous line of smart clothing that rewards you for wearing it | TechCrunch. The promise of wearable computing devices has been a dream of mine for a while now. When SWMBO was alive, I got her a Smart Ring that vibrated when she got a call, text, or email. I was looking forward to the coming innovations in smart clothing; clothing that had computer chips woven into the fabric that would be the same computer connection to a Smartphone or WiFi. But, alas, Tommy Hilfiger has decided that smart clothing should be a brand awareness campaign, and its chips merely tally digital points for wearing the clothing, and how often you do it. Then, the points can be used to buy more Tommy Hilfiger clothing. It is bad enough that we dumb consumers are complicit in Hilfiger's ad campaigns by wearing the name on our clothing; but, when, we pay extra for clothing that actually logs our usage, I draw the line. OMG. (Say that three times fast).