"My password is great. My password is plenty long enough":. These are the actual words of a student who doesn't use two factor authentication even though he knows what it is, and how to enable it. When you go to the grocery store, and enter a PIN number for your card, you are using two factor authentication. When you give a ticket to a vendor, and have to present Photo ID, you are using two factor authentication. How come your lifetime of data, and your confidential client information don't deserve the same protection? Those of my readers who have, so far, ignored my pleas to enable two factor authentication on every website they can, get your heads out of your collective rear ends, and do it. Do it now.