This Improved USB Cable Brings a Reversible Connector, Coming This Year | Droid Life. Plugged in a USB cable lately? Of course you have. We forget that the Universal Serial Bus (USB) replaced a big, clunky non standard amalgamation of cable connectors that were slow and unreliable. But, the original design of USB cables was direction specific, and still is. I wish I had a dollar for every minute of my life I have wasted trying to plug in a USB cable upside down. Things improved a little with smartphones and other peripherals that adopted the Micro USB standard. At least they were wider on one side than the other. But you still had to check the port to determine whether wide was up or down. The new 3.1 standard promises to change all that. It will plug in in either direction and up or down. Reminds me of Gulliver's Travels, in which one society is divided into the Big-Endians and the Little-Endians, depending upon which end of the egg you ate first. Oh well.