Black Friday Deal or Dud? How to Shop Smart This Holiday Season - The New York Times. Whether you shop at a local store, or online, you need to be smart in your Black Friday shopping. Remember, you don't "save" money when you buy something, you "spend" it. So, unless the bargain is too good to pass up, or you were going to buy the product anyway, just say no. I have Amazon, NewEgg, TigerDirect and Sam's Club sites up all day, and will be checking them periodically. But, it is so much easier to say no when I am sitting at a computer. When you are out and about, it is too easy to get caught up in the frenzy. Simple psychology. You don't want to waste all that gas and energy and come home emptyhanded. So, be smart. Shop online, and shop smart. Enjoy yourself.