Black Friday (shopping) - Wikipedia, the free encyclopedia. It is 5 A.M. I am rethinking my idea to go shopping today. However, after a couple of cups of coffee, I will brave the freezing cold outside (It is a frigid 56 degrees here on the West Coast of Florida), and get out there with the rest of the maniacs. I could probably avoid it, and shop online today; but, where is the fun in that? Shop on.