Most Popular Social Media Sites Review: Why Women Are The Real Power Behind The Huge Success Of Pinterest and Tumblr | Finances Online%u2122. Hey, I admit it. Women power the world. She Who Must Be Obeyed is a poster child for this Infographic from Alex Hillsberg, showing that Social Media use is powered by females. This is turning into Infographic Thursday, as this is the second one I have posted. But, the interesting statistics in this one seems to show that women are far more active in mobile phone and tablet use than men. I suspect that women have always been more into social connections anyway. Men tend to be results oriented, and don't take well to discourse for fun and entertainment. However, if you have a SWMBO, I am certain that her influence has turned you into a social media junkie. I frankly admit that I started and stopped with Facebook on several occasions. It seemed at the time to be pointless. However, I have seen the value of maintaining contact with family and friends with whom I may not share a professional or special interest relationship. I do that kind of information sharing and gathering on Google+. So, guys, get in touch with your feminine side, and start communicating with your heart. You might learn something.