Getting Measurement of Content Marketing ROI Right | MarTech Advisor. ROI (Return on Investment:; conversion credit; analytics; click through rate. Am I the only lawyer whose eyes glaze over when we hear or read these terms coming from someone who wants our money? I create content. If it is good, readers will find it. There are plenty of free ways to get content out there in the social media Internet. Post often, post everywhere, recognize good writing in others. These are how the frugal lawyer builds an audience. Of course, if you have money to spend, and don't want to learn how to create a platform for your content, call Kevin O'Keefe and let him teach it to you. There are plenty of ways to learn about social media and blogging. For me and mine, I just want to create interesting things to read. Click on.