The Successful Solo I totally agree with this article by Lee Rosen about solo practice. The myth of a solo toiling away in solitude doesn't remotely describe what a successful solo law practice is about. Yes, when the work is being done, often I am at a terminal and keyboard, with files spread about, working alone. However, my days are filled with clients, prospective clients, visits to the Post Office, bank, businesses, and many other places. I am a member of groups, associations, clubs, and I eat at restaurants, go to events, and am meeting new people all the time. There is no substitute for engaging with the people you meet; not to solicit business, but to live an engaged, purposeful life. Marketing isn't about paying someone to trumpet your name to the world in an effort to attract clients. If you are a blogger, create good content. If you are a human, live an active life. If you live it, they will come.