Google exec: It's 'irresponsible' of Apple to make everything expensive - CNET. I am not a fan of Apple nor its products. However, Sundar Pichai recently pushed one of my hot buttons when, in an interview, he called Apple "irresponsible" for charging a lot more for their products. This elitist attitude has permeated the tech field for some time. Somehow Pichai thinks that Google is a better company because it "gives away" free stuff. Apple isn't immune to the elitist disease. Jonny Ive recently accused Motorola of "abdicating its responsibility as a designer" by allowing consumers to customize their phones. Why don't all of you shut up? Just make the best product you can, charge as much as you can get away with, and, if you can increase market share by giving stuff away, do it without whining about how cool you are? What ever happened to the good Capitalist system? Jeez.