Google Search update knows when you're traveling to better serve you. And, in the two edged sword competition, Google Search is the winner. New updates track the user's location, and suggest local eateries and sight-seeing opportunities. However, in the event a user needs an alibi, the Google Search tracking information might make a good source of data, as long as the user can establish that the phone was on his person the whole time. Just as location data might save an innocent person, that same data might be interesting discovery material for a divorcing spouse, or a nosy employer. Is the tracking, in fact, to "better serve you... (with process?)" So, is the convenience of always on location monitoring worth the risk to you? You be the judge.