Google's 'Android for Work' Gives Your Phone a Split Personality | WIRED. BigLaw IT Departments will welcome the introduction of Google's APP FOR APPS, "Android Work", which creates an island on a Smartphone with apps just for business use. In effect, this creates a dividing line between personal and work use that will be easier to manage and control. The increased security should placate IT personnel who see BYOD (Bring Your Own Device) as a nightmare. Need to separate personal data from business data? Expect many business apps to be available in the Google Pay For Work store.