TAG Heuer to launch $15,000 smartwatch next week | Bangkok Post: tech. Okay, it may be Monday morning; but, this announcement woke me up. I am trying to decide whether TAG Heuer's new SmartWatch is offensive to me because I can't afford it, or because it is obscene. I realize that the super rich sometimes pay a lot of money for luxury items. Different news outlets are reporting the price will be either $15,000 or $1,500, both of which are too much; but, $1,500 is at least in the ballpark) However, even if I had $15,000 (or $1,500) I don't think I would pay it for a label and a well constructed timepiece. I am feeling a lot better about spending $349 for my Gear S2 which arrives tomorrow. I have a whole box of SmartWatches, none of which cost more than $350. Each of them has more function than the coming designer brands. Perhaps wealthy people might be better served by wearing a sign around their neck that says: "I have more money than you do".