Is your data being used against you?. Do you know why you didn't get the job? Do you know why your web browsing shows you only things you have expressed an interest in? Do you know why you didn't get the loan? Rather than fear robots, or artificial intelligence, we should be wary of the human beings who are manipulating big data collected from the computers that populate our reality, and who make decisions about us based on the analysis of that data. Data can be used for good or ill. It is up to us to see to it that the humans who use it don't use it as a weapon or for evil purposes. Fear the human, not the computer. It is time for laws that require transparency in the use of big data, and in its collection.