Google Searches Put Consumers at Risk - The Atlantic. It is easy to be lulled into a false sense of security online. People ask questions of Google and seek answers to things that they want kept private. This Atlantic article does a good job of explaining that Google searches tend to be responded to by targeted ads from companies that may or may not share Google's desire not to do evil. More than that, many of us don't think that our search history can by discoverable in litigation, and can become the fodder of public humiliation. What to do? We want answers, don't we. The first thing to do is to get a really good VPN, and use it to tunnel anonymously into the Internet. VPNs aren't just for hiding nefarious activity. They do a pretty good job of keeping private Google searches private. The next thing to do is to put Google in incognito mode, so that the searches aren't stored. Google will still send targeted ads at you; but, the third party companies won't know who or where you are. Be careful out there.