Solos Never Have To Change The Firm Name
Link: Law.com - Another Old-Line Firm Joins One-Name Bandwagon.
What's In a name? That which we call a rose by any other name would smell as sweet. Shakespeare had it right; but, then, he wasn't a modern day marketing guy. Georges. My firm name already has only one name, so I don't have to have a whole lot of meetings to discuss it,as many big law firms are doing now. Dechert, Price & Rhoads is now just Dechert. Sutherland, Asbill and Brennan is now just Sutherland. I can't remember if I had a meeting to discuss a name change; however, I have been feeling a little schizo lately. Maybe I just forgot.






