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February 27, 2006


Carlos Leyva

I suspect that most law firms, especially (but not limited to) the smaller firms, have a brochureware website--that is static content equivalent to a business card. In this respect law firms are no different than just about everybody else, and for the same reason that you have identified. Content is king, and producing interesting content is often a non-trivial exercise. Either attorneys do not have the time (probably) or don't have interesting things to say (perhaps, but an over generalization), or some combination of the two, which are obviously in some ways correlated.

That said, I have seen some small firm sites that are decent, if not (vis-a-vis the competition) quite good. Huge opportunity for small to midsize firms to leverage the technology and some no doubt will! Enabling technologies have the potential to level the playing field, both by reducing costs and as a differentiator in the marketplace--a powerful combination if you can pull it off.

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Lawyer,Poet, author, educator. Practices real property, corporation, wills, trusts and estates law in Pinellas County, Florida. Writes the FutureLawyer column. Gives seminars on technology and the law. Author of "Life is Simple, Really", Poems about Life, Loving, Family and Fun, and "Poems For Lovers".

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