Domain for sale - On the Dot - Internet

Link: Domain for sale - On the Dot - Internet. Psssst. Hey, buddy, wanna buy a domain name, cheap? This is not the way I imagined it would be. I knew that FutureLawyer was the domain name that would propel me to riches, like the guy who sold sex.com for millions. But, in truth, "FutureLawyer" isn't as "sexy" as "sex". Seriously, it is content that keeps a website going; but, like signs in front of a business, "a business without a sign is a sign of no business". If you build it, they won't come unless they find you, and a short, descriptive, but not too descriptive, domain name, helps. This site is affiliated with "Law.Com", which is a great domain name. Short, and easy to find. Does your firm have a web site? Is it merely a compendium of bios of your partners and associates? Is there content there that your prospective clients want and need? Do you ever go to the firm site for information? Every lawyer has a sign out front, or a yellow pages ad, or a phone book listing. What does your site look like? Inquiring minds want to know.

Comments

[Carlos Leyva]

I suspect that most law firms, especially (but not limited to) the smaller firms, have a brochureware website--that is static content equivalent to a business card. In this respect law firms are no different than just about everybody else, and for the same reason that you have identified. Content is king, and producing interesting content is often a non-trivial exercise. Either attorneys do not have the time (probably) or don't have interesting things to say (perhaps, but an over generalization), or some combination of the two, which are obviously in some ways correlated.

That said, I have seen some small firm sites that are decent, if not (vis-a-vis the competition) quite good. Huge opportunity for small to midsize firms to leverage the technology and some no doubt will! Enabling technologies have the potential to level the playing field, both by reducing costs and as a differentiator in the marketplace--a powerful combination if you can pull it off.