Okay, I Get It, iPhone 4 Users Are Rich

BookBook Case Makes Your iPhone 4 Smell of Rich Mahogany. Okay, I get the pretty girl in this photo. We have already discussed the fact that marketers know that sex sells; so putting tech in the hands of a pretty girl pushes the right buttons. But, a leather, weathered case for the iPhone 4 that smells like mahogany? Why not just make one with diamonds studded in it? (Oh, yeah, been there, done that). Hey, I get it. Apple iPhone owners are cooler than the rest of us. They are richer than the rest of us. They are superior to the rest of us. They just spend a lot of money on useless things. And they really look weird smelling their phone cases. Even if they are beautiful.