Microsoft Moved My Cheese

Windows 8 moved the cheese, Windows Blue doesn't put it back | ZDNet. This is a cogent article about the slow adoption of Windows 8 in the consumer space. While users hate the removal of the Windows Start Button, and companies like StarDock are making money putting it back (see my posts on Start8), only the users in the Enterprise who are forced to make the change will adapt quickly. If you are in a large law firm, and the powers that be tell you to use Windows 8, you will adapt and learn. I like the Corps motto: Adapt and Overcome, for that reason. Savvy computer users will always find a way. However, the typical consumer gets stuck, and they often won't want to learn new ways of doing things. They will resist change. I have faced this often when I recommend change to clients. The moral of this story is clear. If you move somebody's cheese, you need to find out if they have the motivation to go find it themselves, or if you have to purpose a rat to help them. Otherwise, you are going to be eating a lot of uneaten cheese.