When I met this guy, Kevin O'Keefe, at an event hosted by Matt Homan in 2005, he told me about this new way to communicate, called a blog. Until then, my website was nothing more than a few articles and a bio. Since that time, taking his advice, I have created a blog with over a million hits, and countless conversations with people all over the planet. I never did it to get clients; but, occasionally, I do. It turned into a Stoic kind of journaling, and I have done it almost every day for 17 years since. If I ever run across that guy, Kevin, I must remember to thank him.
Status is reachable
Kevin O'Keefe• 1stDigital legal publisher, connecting lawyers with people, for good.1d • Edited • 1 day ago
It’s become difficult, or impossible, to find quality legal blogs published by lawyers in small law firms in this country.
LexBlog’s library sciences intern, working on the Open Legal Blog Archive, backed by LexBlog, estimates over 75% - maybe even 90% - of legal blogs from small firms are spam. This sample from a survey nearing 20% of the country.
Most of the blogs are written on behalf of law firm by a legal marketing company, ghostwriter or agency.
A spam blog is used to game search engines to achieve higher rankings and to link to affiliated websites owned by the law firm.
The term spam blog or “splog” was popularized in 2005 by Mark Cuban.
Rather than blogs personally delivering insight and information to people, the blog was trying to influence search indexes and others by trying to use every relevant term in the dictionary.
The lawyers having someone else publish their blogs don’t care that doing so is unethical under any state’s rules of professional conduct.
This is really sad.
Lawyers are willing to put up junk that is nothing better than a sleezy yellow page ad.
Lawyers will unethically and fraudulently hold up information on a blog as written by themselves when they never wrote the content.
Legal marketing companies sell the junk to the lawyers in the name of a blog.
Heck, most lawyers probably think a blog is something you buy from a legal marketing company that goes on your website to get SEO and web traffic.
Lawyers have an awful reputation with average Americans.
This form of blogging is only making it worse.
The Internet and blogging represents a wonderful opportunity for lawyers to connect with people in a real and intimate way. For lawyers to build a reputation and book of business, while at same time helping people.
When I started LexBlog almost twenty years ago I thought there was no way lawyers could screw up this opportunity to connect with people and build a real reputation.
Man was I wrong.
LexBlog’s library sciences intern, working on the Open Legal Blog Archive, backed by LexBlog, estimates over 75% - maybe even 90% - of legal blogs from small firms are spam. This sample from a survey nearing 20% of the country.
Most of the blogs are written on behalf of law firm by a legal marketing company, ghostwriter or agency.
A spam blog is used to game search engines to achieve higher rankings and to link to affiliated websites owned by the law firm.
The term spam blog or “splog” was popularized in 2005 by Mark Cuban.
Rather than blogs personally delivering insight and information to people, the blog was trying to influence search indexes and others by trying to use every relevant term in the dictionary.
The lawyers having someone else publish their blogs don’t care that doing so is unethical under any state’s rules of professional conduct.
This is really sad.
Lawyers are willing to put up junk that is nothing better than a sleezy yellow page ad.
Lawyers will unethically and fraudulently hold up information on a blog as written by themselves when they never wrote the content.
Legal marketing companies sell the junk to the lawyers in the name of a blog.
Heck, most lawyers probably think a blog is something you buy from a legal marketing company that goes on your website to get SEO and web traffic.
Lawyers have an awful reputation with average Americans.
This form of blogging is only making it worse.
The Internet and blogging represents a wonderful opportunity for lawyers to connect with people in a real and intimate way. For lawyers to build a reputation and book of business, while at same time helping people.
When I started LexBlog almost twenty years ago I thought there was no way lawyers could screw up this opportunity to connect with people and build a real reputation.
Man was I wrong.
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